Your product got you to $2M. Sales-Led Growth gets you to $10M.
Most founders don't know the difference between the two. I work with B2B SaaS founders at the exact point where the GTM motion that built the traction stops being the Sales Engine that scales it.
Three signs you're at the inflection point
- You're still closing the important deals yourself. Your rep is closing the easy ones, usually at a discount.
- You've made one or two sales hires. Neither worked the way you expected. You're not sure if it was them or the system.
- Revenue is growing, but it doesn't appear to be repeatable. Every quarter feels like starting from scratch.
SLG Readiness Assessment
10 questions. 4 minutes. You'll know exactly where your sales motion is breaking and which areas need your urgent attention
Companies I've Worked With
Some of the companies that I have worked with or advised as a consultant
Gaurav Puranik
With 25 years in B2B sales, I specialise in building, fixing, and scaling sales teams. I have worked across the spectrum from seed-stage startups to global enterprises, turning broken motions into repeatable engines.
I focus exclusively on B2B SaaS founders in the $500K to $10M ARR range. At this stage, the product has traction, but the sales motion has hit a ceiling.
This is the critical transition from Product-Led Growth (PLG) to Sales-Led Growth (SLG). Hiring more headbound sales reps rarely fixes a structural GTM issue; it only compounds it.
I solve this by establishing ICP clarity, founder-independent sales processes, and pricing discipline. I deliver a functional playbook integrated directly into your CRM, so it actually gets used.